SYMPHONY BALTICA TOWERS – FIRST SEASON BEHIND US – HOW WE GROW DESPITE THE PANDEMIC
14 September 2021 · Report
14 September 2021 · Report
Baltica Towers by developer Atal comprises two modern buildings rising above the Brzeźno landscape, just 900 meters from the Baltic beach.
The seaside atmosphere is enhanced by park greenery, with mature trees and carefully designed plant compositions across the entire property. The buildings were delivered in 2019 and, month by month, continue to attract growing interest from both Guests and future property owners. Baltica Towers consists of two 13-storey buildings – one fully dedicated to residential use, while the other is intended for investment purposes and includes 134 apartments varying in size and finish standard.
By entering into cooperation with developer Atal, we became the main operator of Baltica Towers. We were pleased to add this exceptional property development to the Symphony network, distinguished by the most exclusive apartments with numerous amenities within the building. At BT, Guests and Owners can use three viewing terraces, a sauna, a relaxation area, a fitness room with a dedicated yoga zone, and a tennis court. An additional advantage is the sufficient number of parking spaces for Guests, both outside and in the building’s garage hall.
At the beginning of November 2019, the first apartment was handed over to us for management, and with each following day the number grew until we reached almost 100 apartments entrusted to our management. Thanks to the advantages of the building itself, as well as the reception desk services we provided, we efficiently established cooperation with Guests and Owners. With many years of experience in property management and based on our hospitality expertise, from the outset we created a product that stood out from the competition. Professional, welcoming, helpful reception staff who skillfully build relationships with Guests and care for an unforgettable Guest Experience, an experienced housekeeping department focused on comfort and safety, especially during the ongoing pandemic, and a marketing and sales department that actively developed direct cooperation with companies and Guests while also promoting the property through SEM campaigns – this is our formula for success.
From the very beginning of the pandemic, we understood how dramatically Guest needs would change. A sense of safety and comfort became the decisive factor in choosing a property. We introduced a range of changes aimed at creating safe conditions for Guests’ stays, as well as for Owners visiting us. Additional disinfectants, new tightened procedures for maintaining apartment cleanliness, and hotel linen standards are only a small part of the measures we introduced so that Guests could feel comfortable with us.
More about our COVID-19 measures can be read in our COVID prevention
Today, Symphony Baltica Towers has several hundred Guest reviews on booking platforms such as Booking, Expedia, AirBnB and other important review sites such as Google Maps and TripAdvisor. The average review score for a stay at our property is 9.3/10 – which is also one of the highest ratings in the Tri-City – this Guest opinion is the result of our experience and the commitment of every person on our team.
Occupancy in August reached almost 90%, with Guests from Poland making up the clear majority. Thanks to developed remarketing activities and the services we provide, many Guests visited our property again. Guests listed location, amenities, as well as hotel standards such as the reception desk and the quality of our services among the factors that influenced their return.
Within less than a year since its debut, Symphony Baltica Towers has attracted and continues to gain an ever-growing number of satisfied Guests and satisfied Owners. The continuous growth trend motivates us to keep working, improving and developing in line with current market needs.